Citrusy
Services
Illustrations
Packaging
Tigography
Visual Identity
Marketing Materials
Client
Inspiration project
Keyword
Playful, modern, attractive, colorful
Location
Croatia
Year
2025
Info
Citrusy is an interesting and unusual brand that gives ordinary lemonade a different and playful flavor. A brand loved by people of all ages. Citrusy comes from the word citrus, which is often a symbol for vitamin C and health. This brand also sells healthy lemonades with a reduced percentage of sugar so that the lemonade is sweet enough but still healthy enough.The colors of the brand are colorful and playful, just like the taste of lemonade itself. Bright and variegated colors (the colors of the fruits that lemonade contains) are used, which are attractiveEach brand illustration is hand-drawn to add playfulness and personality to each can and ultimately to the brand.



























